The internet’s largest portal site, Yahoo, is seeking its first
European PR director as part of an expansion programme.
European Marketing director Shelaine Green is currently responsible for
overseeing PR. She said: ’PR is an important part of the marketing mix
and the creation of this position gives a clear indication of how
serious we are about it.’
Yahoo UK and Ireland is used by 75 per cent of UK internet traffic - 5.3
million people - and has recently enticed users to stay with it by
offering services such as free e-mail and news headlines.
The new position will be responsible for a full range of PR services,
including sponsorship and media relations across both consumer and
The post will be UK-based with a brief covering eight countries - UK,
France, Germany, Norway, Sweden, Denmark, Spain and Italy.
Green said: ’This is a natural expansion for Yahoo as we gradually
increase our presence in Europe. The role will include co-ordinating our
brand or marketing managers in each country.’ This includes UK marketing
manager Iliane Van Ees.
The European PR director will also be responsible for liaising with a
number of agencies used by Yahoo in those eight markets, including
Chiappe Bellodi in Italy.
In the UK, Yahoo uses Joe Public Relations, which works on a project
basis, while day-to-day PR is handled by an in-house team.
The role will also include liaising with Diane Hunt, corporate PR and
communications manager for Yahoo in the US.
Last month, Yahoo announced its underlying profits increased to pounds
17.6 million before exceptional costs in the second quarter of this
year, compared with pounds 900,000 in the same period of last year.
After charges of pounds 35 million for acquisitions, the company made a
net loss of pounds 9 million.