Former B-M CEO joins Young and Rubicam board

A PR man has been chosen for the top job at the world’s fifth-largest advertising and communications group.

A PR man has been chosen for the top job at the world’s

fifth-largest advertising and communications group.



Former Burson-Marsteller worldwide chief executive Tom Bell has been

named CEO designate of Young and Rubicam.



Bell became chairman and chief executive officer of sister network Young

and Rubicam Advertising last October. He assumes the new post next year

when Y&R chairman Peter Georgescu becomes chairman emeritus.



Bell has been elected to the Y&R board as president and chief operating

officer with immediate effect.



A source close to Y&R denied rumours that B-M faced a one-year deadline

to shape up or ship out. Last year, B-M had to write off over pounds 15

million correcting financial disparities, the problems caused by a new

accounting system in Europe and the retrenchment of its Asian

operations.



An executive close to the company said that divestiture of B-M was

highly unlikely, and that the agency was meeting revenue and profit

targets.



Last year, at the time of Y&R’s float in April, there was concern in the

parent company at B-M’s finances. If they had not improved, Y&R would

have had to consider selling or scaling down the PR network.



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