Red Rooster Fashion and Lifestyle has merged with the Rowland
Company three weeks after renting space in its London office.
Red Rooster, which was founded by Catherine Morris and Tanya Lake in
1991, split into two divisions, Fashion and Lifestyle, under Morris as
managing director and Beauty and Consumer, with Lake as managing
director, last month (PR Week, 23 July).
Red Rooster Beauty and Consumer moved into its own offices in London,
while the fashion side moved into Rowland’s building.
Morris has subsequently transferred her clients and 15 staff to
The Red Rooster name is being dropped and Morris’ outfit effectively
becomes the fashion arm of Rowland. However, Red Rooster Beauty and
Consumer will continue as a separate entity under Lake and is unaffected
by the move.
The deal allows Morris to shed her time-consuming business and
administrative responsibilities and return to front-line PR.
’Now I won’t be doing so much administration, I will be able to do more
work with clients and have the time to concentrate on ideas,’ she
Morris, who becomes a Rowland director, worked with clients including
Red or Dead, Reebok Classics, Ben Sherman, Wallis and Easy Jeans while
at Red Rooster.
The deal allows Morris to broaden her client base by moving into areas
such as homewares and other consumer products, and will give her clients
access to the resources of a larger company, in particular, Rowland’s