Rowland absorbs Red Rooster Fashion

Red Rooster Fashion and Lifestyle has merged with the Rowland Company three weeks after renting space in its London office.

Red Rooster Fashion and Lifestyle has merged with the Rowland

Company three weeks after renting space in its London office.



Red Rooster, which was founded by Catherine Morris and Tanya Lake in

1991, split into two divisions, Fashion and Lifestyle, under Morris as

managing director and Beauty and Consumer, with Lake as managing

director, last month (PR Week, 23 July).



Red Rooster Beauty and Consumer moved into its own offices in London,

while the fashion side moved into Rowland’s building.



Morris has subsequently transferred her clients and 15 staff to

Rowland.



The Red Rooster name is being dropped and Morris’ outfit effectively

becomes the fashion arm of Rowland. However, Red Rooster Beauty and

Consumer will continue as a separate entity under Lake and is unaffected

by the move.



The deal allows Morris to shed her time-consuming business and

administrative responsibilities and return to front-line PR.



’Now I won’t be doing so much administration, I will be able to do more

work with clients and have the time to concentrate on ideas,’ she

said.



Morris, who becomes a Rowland director, worked with clients including

Red or Dead, Reebok Classics, Ben Sherman, Wallis and Easy Jeans while

at Red Rooster.



The deal allows Morris to broaden her client base by moving into areas

such as homewares and other consumer products, and will give her clients

access to the resources of a larger company, in particular, Rowland’s

international facility.



Profile, p24.



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