Beattie Media appointed to launch money channel

The Money Channel, the personal finance digital TV service to be launched later this year, has hired Beattie Media on a financial and consumer brief on fees estimated between pounds 180,000 and pounds 200,000.

The Money Channel, the personal finance digital TV service to be

launched later this year, has hired Beattie Media on a financial and

consumer brief on fees estimated between pounds 180,000 and pounds

200,000.



Beattie Media won the work after a four-way pitch against Merlin

Financial, Buchannan Communications and incumbent Paternoster

Associates, which had been employed on a purely financial brief.



’When we met with the financial backers behind this channel, it became

apparent they were looking for someone to launch the station. Our brief

will be to make sure the channel has a major impact on viewers and in

the City,’ said Gordon Beattie, chief executive of Beattie Media.



The Money Channel has allocated a total annual PR budget of pounds

250,000, which includes overseeing its launch phase during the

millennium period.



The contract will be run from Beattie’s London office and is headed by

David Rydell, Beattie Media’s partner in charge of the London

office.



Investors in the channel include Schroders, Gartmore and Jupiter.

Chairman Paul Killik is founder and senior partner of Killik and Co, the

UK private client stockbroker.



’We proposed ideas for the launch which they liked, using PR rather than

advertising. We will be using (joint managing director of the channel

and former TV star) Adam Faith as one of the main selling points,’ said

Beattie.



The Money Channel is a 24-hour, seven-days-a-week, digital service

available through satellite and cable media.



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