The Money Channel, the personal finance digital TV service to be
launched later this year, has hired Beattie Media on a financial and
consumer brief on fees estimated between pounds 180,000 and pounds
Beattie Media won the work after a four-way pitch against Merlin
Financial, Buchannan Communications and incumbent Paternoster
Associates, which had been employed on a purely financial brief.
’When we met with the financial backers behind this channel, it became
apparent they were looking for someone to launch the station. Our brief
will be to make sure the channel has a major impact on viewers and in
the City,’ said Gordon Beattie, chief executive of Beattie Media.
The Money Channel has allocated a total annual PR budget of pounds
250,000, which includes overseeing its launch phase during the
The contract will be run from Beattie’s London office and is headed by
David Rydell, Beattie Media’s partner in charge of the London
Investors in the channel include Schroders, Gartmore and Jupiter.
Chairman Paul Killik is founder and senior partner of Killik and Co, the
UK private client stockbroker.
’We proposed ideas for the launch which they liked, using PR rather than
advertising. We will be using (joint managing director of the channel
and former TV star) Adam Faith as one of the main selling points,’ said
The Money Channel is a 24-hour, seven-days-a-week, digital service
available through satellite and cable media.