Lloydspharmacy on verge of appointing consumer PR shop

Lloydspharmacy is close to making a decision on appointing a new agency for consumer PR support.

Set to appoint agency: Lloydspharmacy
Set to appoint agency: Lloydspharmacy

The high street chemist chain has confirmed that it is reviewing its external PR and has seen pitches from three agencies.  

Lloydspharmacy was previously working with Citigate Dewe Rogerson, but this contract has come to an end and the agency has not been invited to repitch.

Senior PR manager Claire Connolly said: ‘We were very happy with them but we were looking to take our consumer comms in a completely different direction and we wanted to look elsewhere.’

Connolly added that Lloydspharmacy is not looking for any further approaches from agencies at this time.


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