Band and Brown Communications has invested pounds 100,000 setting
up specialist on-line agency, ijack, to handle the growing demand for PR
via the internet.
Managing director of ijack Martin Jones said the new agency will offer a
full range of services, including media relations, reputation management
and promotional work.
Interactive media agency Profero Targeting has a 15 per cent stake in
the agency. ’We will be knowledge-sharing with Profero Targeting, which
is important because of its internet experience,’ said Jones.
As well as handling the on-line requirements of Band and Brown clients,
ijack will offer on-line PR services to Profero Targeting clients. The
agency launches with four clients, including Freequotes, an on-line
company offering unlimited free real-time stock quotes.