STOP PRESS: Top PR role created at TV channel BBC World

BBC Worldwide has created a top PR role for television channel BBC World as it seeks to raise the channel’s profile. The BBC wants to target advertisers and consumers in the major European, Asian, Far Eastern and US markets.

BBC Worldwide has created a top PR role for television channel BBC

World as it seeks to raise the channel’s profile. The BBC wants to

target advertisers and consumers in the major European, Asian, Far

Eastern and US markets.



The role of corporate relations head has been created to handle external

relations. Meanwhile, the BBC has appointed Sue Farr, marketing and

communications director for BBC Broadcast, the corporation’s

commissioning and marketing arm, as director of public service

marketing. She will add corporate marketing to her remit but will still

oversee PR for BBC Broadcast.



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