Levis Strauss is holding a pitch for its pan-European consumer
The incumbent Shilland and Co, and Exposure, which joined the Levi’s
roster just a month ago, are fighting it out for the business.
Shilland and Levi’s have one of the longest standing relationships in
consumer PR. The agency run by Peter Shilland, who is a former Levi’s
marketing director, and the world’s biggest jeans manufacturer have
worked together for almost 14 years.
Last month Levi’s appointed Edelman PR Worldwide to handle EMEA
corporate and government relations. Meanwhile lifestyle specialist
Exposure was appointed on a project basis to handle trade press (PR
Week, 9 July).
The pan-European consumer account is a strategic and co-ordinating
The agency appointed will be responsible for drawing up a blueprint for
pan-European campaigns for the Levi’s brand and co-ordinating their
execution with local agencies. The account does not include Dockers or
non-Levi’s branded lines but does cover products, retail and
The pitch will take place in the next ten days and a decision is
expected soon after.