Cable and Wireless, the UK’s second-largest telecoms company, has
hired former Barclays PR chief Susan Cottam to head its global corporate
PR as it refocuses its business.
In her new role, Cottam will have responsibility for all aspects of
external PR in the UK. She will head a team of nine and will be
responsible for co-ordinating PR, corporate events, sponsorship and
community investment across the company’s 50 global subsidiaries.
Cottam has joined the company as it embarks on a strategic u-turn after
the sale of its UK cable TV business Cable and Wireless Communications
to former rival NTL, in order to concentrate on business customers. C&W
plans to focus on delivering telecoms, data transfer and the internet to
In its last financial year, ending 31 March 1999, global turnover was
pounds 7.94 billion. Three-quarters of this was attributed to services
to business customers.
The company also recently announced plans to sell off its 50 per cent
share in loss-making mobile phone network One2One to Deutsche Telekom
for pounds 8.4 billion.
Cottam said: ’It is a very interesting time to be joining the company as
it repositions itself in a fast moving and exciting market. My objective
is to ensure that our global strategy is cohesive.’
Cottam reports to chief executive Graham Wallace. She replaces Adrian
Moorey, who left in March this year to become corporate communications
director at the Civil Aviation Authority.
Prior to joining the company Cottam had spent eight years at Barclays
where she headed the corporate PR department. She was one of Barclays’
top 300 executives and reported to Elizabeth Wade, group communications
director. She left in September last year just before it emerged that PR
operations were to undergo a radical restructure leading to job losses