Gadaffi courts outside investors using PR

The Libyan government is looking for a PR agency to help it capitalise on the climate of detente between Colonel Muammar Gadaffi’s regime and the West.

The Libyan government is looking for a PR agency to help it

capitalise on the climate of detente between Colonel Muammar Gadaffi’s

regime and the West.



The Organisation of African Unity, Africa’s equivalent of the G8 group

of nations, is holding a special meeting, to discuss peace-keeping and

terrorism, in Libya next month. Heads of state, including South Africa’s

president Thabo Mbeki, are expected.



Gadaffi is hoping to use the event, which coincides with the 30th

anniversary of the revolution which brought him to power, as a platform

to recraft Libya’s image in the eyes of the Western media, and encourage

investment in his country.



A number of PR agencies in the US and the UK have been approached to

help generate international coverage of the OAU meeting. The Libyan

government is understood to be keen for the US Larry King show to

broadcast live from the OAU event.



This week, the Libyan government asked UK public affairs agency Special

Projects International (SPI), to organise a delegation of MPs to travel

to Libya on 1 September. The agency, which specialises in building a

profile for developing nations which want inward investment, runs the

secretariat for the British Libyan Business Group.



Aside from SPI, none of the agencies PR Week has spoken to have accepted

work for the Libyan government.



The Libyan government declined to comment.



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