Already late for a client appointment and struggling with a
cumbersome box containing a brand-new Apple i-Mac, Positive Profile
founder Henry Gewanter and new boy Jonathan Rush found themselves trying
to hail a cab on the Embankment with no success.
Desperation mounted as they neared Fleet Street with still no sign of a
ride. But fortune struck in the form of a set of squeaky wheels and a
gruff voice saying: ’Going somewhere guvs?’
Two bright yellow London rickshaws, or ’Bug-Bugs’ as they have become
known, had come to the rescue. The initial decision to send the computer
on ahead was swiftly abandoned after visions of an airborne i-Mac
spinning out of a fast-cornering rickshaw.
After journeying through Soho and Shepherd Market they duly squeaked up
to the front of the Park Lane Hilton to be greeted by a bemused doorman
attempting, to no avail, to find a door to open.
Gerwenter and Rush claim that they are the first PR folk to have arrived
at a client meeting in London by rickshaw.
They’re probably right.