Nick Deyong, who runs his own PR competitions and promotions
company, had an interesting experience at the possibly slightly dubious
Men for Sale show, broadcast on ITV on Wednesday night.
Deyong, who organised the prizes for the event - which features an
audience of women bidding rabidly for a range of celebrities such as
David Ginola to raise money for charity - himself became the object of
attention for one young female.
As the poor man waited innocently in the wings, a determined young
thing, perhaps slightly giddy with the effects of champagne, made her
bid for Deyong and refused to take no for an answer.
’I know I regard my firm as a full-service promotion company, but that
would have been taking things a just a little too far,’ he says,
The 25-year-old, who describes himself disingenuously as ’single and
available’, sacrificed a great opportunity to maintain his professional
Now Deyong tells me that, as he is no longer constrained by professional
protocol, if the young lady in question wanted to get in touch with him,
her attentions would certainly not be spurned a second time.
Deyong adds that he was impressed to get such attention when finely
honed celebrities such as Ginola and Jean-Claude Van Damme were
available (although Van Damme’s recent penchant for wrecking hotel
bedrooms might have allowed Deyong a slight edge in the chivalry
Nonetheless, the Muscles from Brussels raised the most money on the
night, with two brave and eager women contributing pounds 30,000 towards
six children’s charities, for the chance of minor roles in Van Damme’s
latest action movie.