FOCUS EUROLOBBYING: Net benefits - Electronic transmission of information is slashing cumbersome bureaucracy and changing the manner and the time frame in which European lobbyists are operating. Maja Pawinska reports
Assessing the main stakeholders who are affected by a client’s
proposition, and targeting them and the European Parliament to raise
awareness of a particular issue or even instigating legislation changes,
is the essence of lobbying in Europe. But the way Eurolobbyists go about
fulfilling this aim is changing in a fundamental way, compared to how
they worked even a year ago.