MAIN FEATURE: Staying in the game - Terrestrial stations are having to hone their broadcast strategies and get the message across that they can give licence payers value for money, amid the climate of choice created by digital, says Maggie Brown
These are tricky times for the UK’s terrestrial broadcasters. It’s
not just that the BBC, ITV, Channel 4 and Channel 5 are under siege, as
they battle for a positive press and the share of coverage and attention
for their programmes. The real problem is that they are caught with one
foot in the past, at a time of rapid transition.