OPINION: Privatised utilities offer the worst job in PR

Who has the lousiest job in PR? I only ask because I’ve been studying the 26 winners of PR Week’s awards. At one stage during Nato’s Kosovo campaign, it looked as if Jamie Shea might qualify for the title. Instead, he became European Communicator of the Year, which suggests that his Brussels berth isn’t all that impossible. My sympathies normally go to local authority PROs, since they all too often have to put up with political tin gods who have little concept of the need for taxpayer-funded publicity to be impartial and unpolemical. But then Ben Wilson won the Young Achiever of the Year Award with Brighton and Hove Council.

by BERNARD INGHAM

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