OPINION: News Analysis - Can IR Davids beat the financial PR Goliaths?/Investor relations agencies are battling for clients against financial PR agencies, pitting highly specialised knowledge against City heavy-hitters
The winding up of investor relations firm Frew Macmaster has put
into sharper relief the question of whether specialist investor
relations boutiques are a viable business proposition, particularly as
the top financial PR agencies are now making a concerted push to seize a
share of the market.