OPINION: News Analysis - Can IR Davids beat the financial PR Goliaths?/Investor relations agencies are battling for clients against financial PR agencies, pitting highly specialised knowledge against City heavy-hitters

The winding up of investor relations firm Frew Macmaster has put into sharper relief the question of whether specialist investor relations boutiques are a viable business proposition, particularly as the top financial PR agencies are now making a concerted push to seize a share of the market.