BORDER LINES: LONDON - Shandwick lands cyber fashion PR

Worth Global Style Network, the on-line news and information service for the fashion industry, has asked Shandwick Welbeck to develop a template for its international PR programme, on the strength of its three-month long relationship with the agency in the UK. Shandwick’s brief is to promote WGSN in the US and Asia Pacific. In markets where Shandwick does not have a local agency, it will appoint specialist PR agencies to help it target business, IT, management information and city journalists.