BORDER LINES: BOSTON - Brodeur splits from Porter Novelli

Omnicom’s international full-service PR network Porter Novelli is to lose its technology brand, Brodeur. The brand, which itself has an international network of offices, is changing its name to Brodeur Worldwide and will from now on function independently of the network. ’Our business focuses have gone in separate directions,’ said Brodeur president Andrea Carney.

by JEMIMAH BAILEY

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