Omnicom’s international full-service PR network Porter Novelli is
to lose its technology brand, Brodeur. The brand, which itself has an
international network of offices, is changing its name to Brodeur
Worldwide and will from now on function independently of the network.
’Our business focuses have gone in separate directions,’ said Brodeur
president Andrea Carney.
Brodeur is the world’s largest technology brand, with a fee income of
around pounds 38 million and over 450 staff.
