Pizza delivery chain Domino’s Pizza is to launch an on-line press
office and picture desk next week in time for its flotation on London’s
alternative investment market at the end of November.
The move comes as part of the company’s wider adoption of the internet
as a channel of business. It was the first company to offer a pizza
ordering service via digital television channel Open, as well as over
the internet.
The site will provide a one-stop shop for journalists, offering a
picture desk, which will give journalists on-line access to the
company’s photo library, an archive of press releases, and general
company background information.
As part of the move, Domino’s has brought in its first inhouse PR
officer, Bernadette Eldisford, from its PR agency McCann-Erickson. She
will take responsibility for the web site’s content in addition to her
other PR work.
Domino’s will continue to work with McCann-Erickson for its consumer PR,
and Buchanan for its corporate and financial PR.
Domino’s is the leading UK home delivery pizza brand by sales, with a
1998 turnover of pounds 55 million.
