Countrywide Porter Novelli has won a three-way pitch to promote
Vauxhall’s GM credit card.
The GM card was launched in 1994 by Vauxhall parent General Motors, with
Manning Selvage and Lee (MS&L) providing PR support. It allows
cardholders to accumulate points which can be redeemed for up to pounds
2,500 off the price of a new Vauxhall car.
The pitch was between Grayling, previous incumbent MS&L and Countrywide,
which now has the contract for three years.
The PR brief is largely based around consumer and corporate media
relations, but also includes strategic advice.
Paul Harrison, manager of the GM Card at Vauxhall Motors, said MS&L had
held the account for three years and a new approach was needed.
The three-year contract gives Countrywide a chance to look long-term on
the account, he added.
Teresa-Anne Dunleavy, a director at Countrywide, said: ’Our aim was to
offer a compelling proposition - extensive experience working with some
of the biggest names in automotive manufacturing, combined with our
growing reputation for financial services PR.’