Lily Pad PR appointed for Polocrosse awareness-building campaign

Lily Pad PR have been handed the job of building awareness of Polocrosse, the Australian horse sport that is a cross between Polo and Lacrosse.

Account win for Lily Pad PR: Polocrosse brief
Account win for Lily Pad PR: Polocrosse brief

Polocrosse is played outside, on horseback. Each rider uses a stick with a net to carry, throw and catch the rubber ball. The objective is to score goals by throwing the ball between your opponent's goal posts.  

The agency is also responsible for generating sponsorship in advance of the World Cup, which is being held in the UK in July 2011.

Ellen Wood, organiser of World Cup Polocrosse 2011, said: ‘This really is an opportunity to put Polocrosse on the map in the UK.’

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