Funky Moves owner Ralf Klinnert’s interactive fitness game won the support of Theo Paphitis and Peter Jones on the business programme in an episode that aired last week.
The pair have pledged £120,000 in return for a 50% stake in the company.
The inventor’s product ‘Funky Cones’ consists of a variety of ‘intelligent’ cones, each one containing smart electronics. One of the applications is an interactive running game where the cones are placed apart and the participants have to run between them following a sequence of flashing lights and sounds. The games stimulate memory, attention and co-ordination, while improving agility and fitness.
Klinnert has appointed Hot Tin Roof to maximise media coverage of Funky Moves while he is in the process of developing a mass consumer product. The campaign will focus on trade and digital media, as well as targeting national and regional newspapers.
Following his Dragons' Den success, Klinnert’s cones have been tested by 850 young people with the support of Halifax Council’s Youth Activity department. He is also in talks with an international sports equipment distributor, which specialises in professional fitness concepts for the youth sector, to explore a distribution deal for the cones.