Teenage girls’ web site Mykindaplace.com has recruited staff
writers from Bliss and More.
Lisa Smosarski joins after two years as a junior, then staff writer at
Bliss. She will be features editor. Anthony Crank joins as a staff
writer from More, where he held the same title for a year after a spell
He will write features and showbiz articles. The site is recruiting an
editorial director and channel editors.
Mykindaplace’s chief executive is Shaa Wasmund, one of the founding
directors of travel web site deckchair.com, and founder of consumer PR
agency Nautilus Communications.
The site is backed by Freeserve and BSkyB (PR Week 28 April), who have
provided enough money to launch the site in the US and sustain it until
next summer. It will compete directly with Wowgo, which is due to launch
this summer and is backed by Unilever. Wowgo is the brainchild of
advertising veteran Michael Gold.
Wasmund said: ’I’m not a teenager but I feel I have a better
understanding of this market than a 54-year-old man does. We need to
employ writers who have their fingers on the pulse and who understand
the constantly changing nature of this market. We went to the media that
the girls look to for advice, fashion and gossip.’