The Daily Telegraph launched a weekly supplement on e-commerce,
dotcom.telegraph, this week. The standalone 12-page broadsheet
publication is edited by Becky Barrow, who was previously the Daily
Telegraph’s City diarist.
The supplement will replace the Telegraph’s existing technology section,
Connected, which also appears on a Thursday. Elements of Connected, such
as the Bootcamp tips section, game reviews and the letters and advice
column FaqsFactsFax, will be retained in the new publication.
It will contain three pages of e-commerce news, lifestyle driven
features, profiles of leading figures in e-commerce and a table of
upcoming flotations, entitled Dotcom launches. There will be a column of
share tips from Dominic Wilson, a director of stockbroker Greig
Middleton. US-based freelance journalist Andy Goldberg will send back
the latest news on the trends and oddities of Silicon Valley.
Barrow said: ’Connected was very much technology focused, whereas
dotcom.telegraph is driven by e-business news. I’m not looking for City
types, I’m looking for the increasing number of people who want to find
out about web sites, put money into dot.com companies or just want to
Barrow joined the Telegraph in 1997 as a reporter on the City desk. She
was then made deputy editor of the paper’s personal finance section,
Money-Go-Round, which is published weekly on Saturdays. In May 1999 she
became City diarist. Before joining the Daily Telegraph she was media
correspondent on Sunday Business.
The launch will be backed by a radio advertising campaign with a
City desk reporter Meera Selva took over the City Diary from Barrow in