BERLIN: Publicis PR has won the account to launch chemical giant
BASF’s representative office in Berlin at the end of June. BASF has
tasked the agency with a public liaison and public affairs
profile-raising campaign. The brief includes organising the event,
drafting the corporate design for the office and handling all press
work. Stephanie Wolff, who joined the team at the Berlin agency last
month and handles lobbying and public affairs, will run the account.