BANGKOK: The Royal Thailand Government has hired Ogilvy Public
Relations to restore voter confidence after a vote-buying scandal in the
country’s first democratic senate elections last month.
The public affairs brief was handed to Ogilvy by the communications
office of the prime minister, the National Public Relations Committee
(NPRC), late last month.
The remit covers 76 provinces and will aim to encourage the provincial
population of voting age to return to the ballot box for the municipal
and national elections to be held in Thailand later this year.
Ogilvy PR MD Chutharat Thanapaisarnkit will lead the account, reporting
to Supatra Masdit, who chairs the 16-member NPRC.
The Thai parliament was suspended during April after 78 upper house
senate candidates were found guilty of vote-buying by the Election
A fresh election took place on 29 April.
Senators in Thailand have traditionally been selected by the king and
this was the first democratic election for parliament.