The National Society for the Prevention of Cruelty to Children has
reorganised its PR department following the departure of media relations
manager Barry Gardner.
He left two weeks ago to work on the newsdesk of London’s Metro
His departure has sparked a merger of hitherto separate teams in media
relations and PR - defined as promotional work and fundraising - and the
creation of the new post of head of PR and media.
Keith Bradbrook will fill that role, having stepped up from PR
He will continue to oversee PR until a manager for the unit is
Gerry Tissier, until last week senior media officer, has been promoted
to manage media relations reporting to Bradbrook.
An NSPCC spokesman said the aim of merging the two teams under Bradbrook
was to provide a ’more integrated’ approach to public communication.
Meanwhile, the NSPCC is recruiting a parliamentary officer after the
departure of Julie Minns to public affairs consultancy GPC. The post
reports to head of policy Liz Atkins.
The NSPCC uses a range of PR and public affairs agencies on a project
basis. These include Hobsbawm Macaulay and Shandwick, which ran the
body’s campaign to convince London mayoral election candidates to
support the creation of a Children’s Rights Commissioner.