The Equal Opportunities Commission’s chief executive Lynn Berry is
to beef up the body’s communications department by appointing an
estimated 13 staff as part of an overhaul of its PR and campaigning
The first round of appointments will include that of a head of
communications to the senior management team who will be handed an open
brief to develop and manage a communications strategy for the body,
reporting to Berry.
Berry will also bring in a government affairs director who will be
responsible for ensuring equal opportunities issues are heard by
opinion-formers at Westminster, the Welsh Assembly and in the Scottish
According to Berry, the appointments mark a move to a more proactive
style of communicating and campaigning.
’Our communications policy before was focused on talking about problems.
Now we want to talk about solutions and underline that equality really
matters,’ she said.
Issues such as sex stereotyping, equal opportunities for women in public
and political life and equal pay will be at the heart of the
communications agenda, Berry added.
The move to boost the body’s communications activity comes two years
after the EOC brought in Biss Lancaster to carry out a strategic
communications audit which recommended that the body increase its PR
activity with senior appointments, underpinned by an expansion of the
Until now, the EOC has relied on a team of two - a marketing director
and a PR officer - to carry out communications. The new team will slot
in above the existing staff while further communications areas will be
developed to cover areas such as new media.
The final head count will be between 12-15.