From prweek.com/uk: From our Bloggers

FACEBOOK'S DOUBLE ACT

Paul Armstrong, 14 August

I've been saying for years that someone needs to figure out how to do a news or current affairs programme using Facebook and it seems Facebook have finally figured out they have a place in the content world ... albeit with a little bit of a damp squib but, hey, a squib never the less.

First Facebook allowed Channel 5 to broadcast through it, but then launched Facebook Live last week in an 'it's ok is all' kind of way ...

GREGGS' SILENT APPROACH

Ged Carroll, 11 August

I used to work with an agency that grouped clients and prospects into three bags: being part of the crowd - a toughly fought marketplace with no clear differentiators; insurgents - people who shake up a market by doing things differently; and leaders - firms with clear market leadership. Reading an article on Greggs in The Guardian made me realise the baker is a silent market leader. It has more stores than McDonald's and works hard on recycling ...

C4's BOOST for DISABLED

Steve Chisholm, 10 August

Monday saw Channel 4 launch a multi-million-pound campaign to support its coverage of the London 2012 Paralympic Games - dubbed 'the biggest event in the channel's history' by acting chief creative officer Julian Bellamy.

Through broadcasting 150 live hours of Paralympic sport at peak time, Channel 4 is setting its sights on raising awareness of disability sport among the British public ...

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in