Public Sector: Public/private links would 'prove PR's impact'

Weber Shandwick's head of social campaigns has urged the public sector to forge links with the private sector to make up for the shortfall in government funding.

Rakhee Vithlani writes in this week's PRWeek public sector column about the social impact of the PR cuts.

'It is time to ask some serious questions - in the absence of government funding, how can we as an industry work together to ensure that the public is kept informed? Is there an opportunity for the private sector to look more closely at its approach to social campaigns? What partnerships can be forged? And are there places where individuals can take a greater responsibility?' asks Vithlani.

Last month, PRWeek reported that many government departments were considering signing up brand partners to get around the freeze on external marketing spend.

This would follow the Change4Life model, where major businesses such as Tesco and Unilever are backing the Department of Health's anti-obesity campaign.

'This is a call to the industry to work hard on proving that what we do, as experts in our field, has a positive, long-term impact and it should not be brushed aside,' she adds.

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