The Week in Healthcare - Aurora boosts team

Aurora has promoted Sarah Hoffman and Aaron Pond to associate director, and account director and digital lead, respectively. The agency has also hired Emma Ellwood from Tonic Life Communications where she was account executive, and has promoted Katie Armson to senior account executive.

Joining Aurora: Emma Ellwood
Joining Aurora: Emma Ellwood

College Hill Life Sciences has promoted Lynne Trowbridge to the role of partner. Since joining in 2009 from Novartis, where she was UK comms manager for its Institute for BioMedical Reseach, Trowbridge has led the team's pharma, tools, technologies and services work and has spearheaded marketing comms.

Bayer has chosen Pegasus to work on a consumer PR brief for its animal health team. Pegasus has been charged with promoting worming product Drontal. The brief was awarded after a three-way pitch.

Blueberry PR has taken on new client Lyz Cooper, an author and advocate of complementary medicine. Cooper specialises in the field of sound therapy and set up the British Academy of Sound Therapy ten years ago. Blueberry has been charged with raising Cooper's profile.

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