Food and drinks giant Allied Domecq has appointed Peter Durman to
the newly-created position of investor relations director. Durman joins
from Railtrack, where he was a manager in its corporate finance
Prior to that, he headed the investor relations and marketing
Starting in his new post next week, Durman will report to the company’s
corporate affairs director Jane Mussared. He replaces Jo Doran, who
served as investor relations manager until the end of March. The
investor relations post was upgraded to director level to reflect the
importance the company is placing on communicating to shareholders.
In its six-monthly results released last week the company said that
having disposed of the John Bull pub chain at the end of last year, it
then spent more than pounds 150 million on marketing services for the
spirits and wine brands on which it is now focused.
The firm brought Cardew and Company on board to handle financial PR last
September, after Financial Dynamics resigned the account, bringing to an
end a five- year relationship.
The businesses and brands within Allied Domecq use a host of PR agencies
for specific sales and image-related projects, including Keene
Communications for Tia Maria and Kable PR for Laphroaig malt whisky and