PR Week has revised its judging process for the 2000 Awards in two
categories - the Best Financial Campaign and Proof Awards.
Nominations will be made in the financial category by a panel of
financial journalists and analysts for the best on-going campaign or
one-off project of the year. Nominated companies will be invited to
provide supplementary information before the expert panel casts its
The Proof Award will be given to the shortlisted entry to the campaigns
and craft categories judged to demonstrate the best use of research and
evaluation. Both categories will no longer require separate entries by
’We want to ensure that the awards encompass all major campaigns of the
year, even when FPRs are prevented from disclosing information by
formally entering the awards,’ said PR Week editor, Kate Nicholas. ’We
also want to put out the message that research and evaluation is a
winning factor not only in the Proof category but all awards.
Entry forms are in this week’s PR Week; www.prweek.com; or telephone 020