PC World, the UK’s largest PC retailer, is seeking a new PR agency
after incumbent August.One Communications resigned the account.
August.One UK MD Tariq Khwaja confirmed that the agency had resigned and
said the decision was made after a failure to agree on contractual terms
after the initial three- month trial period was up.
’We couldn’t agree business terms and decided to be true to August.One’s
mission statement and work with progressive clients,’ he said.
PC World marketing manager Anna Lord said the retailer is currently
considering pitches from two other agencies before deciding on a new
August.One reported to Lord and press officer Justine Moon, who handled
day-to-day management of the account. ’We were happy with the work they
were doing, they had some good results,’ said Moon.
The appointed agency will have a brief similar to August.One, covering
consumer, business and specialist computer press. Fees are in excess of
August.One had been hired earlier this year (PR Week, 21 January) as PC
World’s first ever external agency.