OPINION: The Big Question - Who is the best communicator within the Big Brother household?

The Channel 4 television series has captured the imagination of the general public, and spawned innumerable coffee machine conversations, as the contestants scheme to remain in the house.

The Channel 4 television series has captured the imagination of the

general public, and spawned innumerable coffee machine conversations, as

the contestants scheme to remain in the house.





James Herring - Avalon Public Relations



’Nick’s divisive, one-to-one lobbying tactics have successfully kept him

off the nomination list, thus far. He is ruthlessly playing the house to

win, working the room, knowing exactly where and when to switch on the

charm with calculated precision. His only problem is that he’s totally

lost track of the bigger picture, the public who have observed his every

move and will decide his destiny. Meanwhile I think Anna’s approach has

to be applauded - she has studiously avoided any manipulative

discussions of tactics and voting strategy and kept herself well clear

of girls versus boys factionalism.’





Kizzi Nkwocha - Nkwocha and Associates



’The only real star of Big Brother is Mel. She has the PR operator’s

dream combination of good looks and an unassuming character that makes

her seem oblivious to how attractive she really is. Of the women in the

group she is the one most girls admire and men desire. The fact that Mel

looks like Scary Spice and acts like Baby Spice makes her very

marketable for the future and I can foresee a healthy career in youth

culture TV. If I were advising her on her next step I would suggest

staying in touch with Andy even now he has been kicked out of the house

Pictures of her trying to sneak out to see him would get great coverage

in the media and definitely further her ends.’





Debbie Wosskow - Mantra



’Big Brother has turned the traditional stereotype of women being the

best communicators on its head. The boys definitely have the upper hand

in the peep show’s sex wars, with Nicholas and Darren leading the way.

While Darren wins points for his softly, softly approach, Nicholas has

taken a far more direct route. Interestingly, these two very different

characters have teamed up in a Machiavellian plot to be the last ones

out. They have cleverly realised that their key target audience is their

fellow housemates rather than the voyeuristic general public. This may

have been different had viewers been able to vote on-line.’





Stephen Leigh - Communique Public Relations



’Anna, the ex-nun, is clearly the best communicator within the Big

Brother house, crossing the initial boy/girl divide without alienating

either Sada or Caroline. Her particular skill has been to rise above any

in-fighting without seeming distant. When others try to draw her into a

good bitch she listens intently, acknowledges their comments - without

agreeing - and then switches the focus of the conversation. This skill

is key in making her favourite to carry off the cash prize and is the

main reason why she has still to be nominated by any fellow housemate.

It’s interesting to compare this to Nick’s interrogation approach, which

Darren and Melanie are particularly uncomfortable with. People like to

be asked about themselves, but if this is all one-way the defences will

soon go up. I suspect that Anna has already won hands down. In the words

of Nick, this soap’s very own JR Ewing, ’she is deadlier than a snake’.’



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