BUDAPEST: Mmd Hungary has been retained by Tesco to manage the
launch of two of the retail chain’s largest global stores in Budapest
before Christmas. The agency’s brief is to communicate Tesco’s
commitment to low pricing, wide product range and quality in the two new
15,000 sqm stores. The account will be led by Fiona McCollum, client
services director for Mmd Hungary, reporting to Tesco’s Budapest PR
manager Monika Varga.