BORDER LINES: Mmd Hungary oversees Tesco

BUDAPEST: Mmd Hungary has been retained by Tesco to manage the launch of two of the retail chain’s largest global stores in Budapest before Christmas. The agency’s brief is to communicate Tesco’s commitment to low pricing, wide product range and quality in the two new 15,000 sqm stores. The account will be led by Fiona McCollum, client services director for Mmd Hungary, reporting to Tesco’s Budapest PR manager Monika Varga.

BUDAPEST: Mmd Hungary has been retained by Tesco to manage the

launch of two of the retail chain’s largest global stores in Budapest

before Christmas. The agency’s brief is to communicate Tesco’s

commitment to low pricing, wide product range and quality in the two new

15,000 sqm stores. The account will be led by Fiona McCollum, client

services director for Mmd Hungary, reporting to Tesco’s Budapest PR

manager Monika Varga.



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