INTERNATIONAL: Brunei calls in Bulletin to handle APEC leaders

BRUNEI: The Brunei Government has called in Bulletin International as part of a consortium to handle PR during the APEC leaders’ conference, which it will host in November.

BRUNEI: The Brunei Government has called in Bulletin International

as part of a consortium to handle PR during the APEC leaders’

conference, which it will host in November.



Bulletin, which is headquartered in London, won the broadcast brief

after pulling ahead in a four-way pitch believed also to have included

Shandwick and Ogilvy PR.



Paul Lewis, regional managing director of Bulletin, said discussions

were at an early stage, but added: ’Our aim is two-fold. One is to

handle the hosting of the APEC summit and the other is to tell the story

of where they’re (the country) heading as an economy.’



Lewis will lead the account, which reports to the Ministry of Foreign

Affairs. He said Bulletin, which manages brands and reputations through

both on-line and broadcast media, was in discussions for the design and

content of a destination web site especially for the event, which would

fall under its remit.



Logipress, based in France, was appointed to handle print media in the

build up to the APEC summit meeting and has set up information systems

for news agencies and other clients.



Brunei is currently re-engineering its economy from one largely

dependent on non-renewable energy sources for revenues, such as crude

oil and natural gas, towards technology and the internet.



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