UKAS, the United Kingdom Accreditation Service, has appointed two
agencies, Golley Slater and Edelman PR Worldwide, following a six-way
Golley Slater will be responsible for on-going media relations support,
while Edelman will be producing a new corporate brochure and other
They join lobbying agency GJW-BSMG, which was taken on to provide
parliamentary monitoring earlier this year.
UKAS is undergoing a PR and communications rebirth under the leadership
of head of corporate communications Marc Cranfield-Adams. He was
appointed to the newly-created post in December last year with a budget
to outsource work. He has also been in charge of a rebranding exercise
which has included the appearance of the Royal Crown on all corporate
’UKAS is under pressure from the Department of Trade and Industry to
raise both its profile and that of accreditation in general,’
’Golley Slater’s brief will be handling media relations, but it will be
tied in with an awareness campaign,’ he said.
Edelman will be involved initially in producing a corporate brochure for
the body. But longer term, UKAS will be looking to produce a suite of
UKAS is the sole body recognised by the government to accredit
organisations that certify and evaluate management systems, equipment,
products and people. Its brief covers the people and laboratories that
certify, among others, e-commerce, organic foods and nuclear fuel.