Shopsmart to drive traffic with GCI Jane Howard

GCI Jane Howard has won the pounds 100,000 PR brief for shopping portal ShopSmart.com.

GCI Jane Howard has won the pounds 100,000 PR brief for shopping

portal ShopSmart.com.



The brief, which covers consumer, trade, corporate and public affairs,

was awarded following a three-way pitch.



The account will be led by director Emma Cantrill, who reports to

ShopSmart PR manager Alison Crombie.



Crombie joined ShopSmart from failed retailer boo.com, where she was PR

manager.



According to Crombie, GCI Jane Howard’s dotcom and retail experience was

an important factor in the decision.



The agency aims to build on the brand’s existing reputation to help it

drive on-line retail.



ShopSmart.com was the eighth most popular retail site in the UK in

April, attracting 399,000 visitors, according to research firm MMXI

Europe.



Shopsmart.com says it is the first to launch ’on-line comparison

shopping’ in the UK.



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