Former group director of communications for United Utilities, John
Drummond, is to found a corporate responsibility venture.
The as-yet-unnamed business will operate as part of Corporate Culture,
the Liverpool-based company that advises organisations on corporate
Drummond, who finished at United Utilities last month, has extensive
experience in the area of corporate responsibility; from environmental
impact, health and safety, to community relations.
He helped United Utilities to win the Impact on Society award at this
year’s Business in the Community Impact Awards. The award goes to the
organisation that is judged best at managing its impact on every level
Many see the social responsibility area as having huge potential for the
PR industry. Drummond cited examples: the new pension act, which
requires trustees to outline policies on socially responsible
investment, and the recent appointment of a minister of corporate social
He said: ’Every business has an impact on society. The choice is to
manage it or not to manage it and why would anyone choose not to manage
No clients or staff have yet been announced, but Drummond has high hopes
for the venture. ’I want to create the Wolff Olins of the sector,’ he
said. ’What it did for branding, I want to do for corporate
Drummond is also on a six-month part-time secondment to the DTI’s
competitiveness unit, looking at corporate responsibility.
- United Utilities group public affairs manager Alan Price is acting as
group director of communications while a replacement for Drummond is