Air Miles, the loyalty points scheme for the travel industry, has
handed a portion of its PR account to Millennium PR.
The wholly-owned subsidiary of British Airways, has appointed Millennium
on an annual retainer contract.
The agency is tasked with highlighting Air Miles as a travel product
which can be used to pay for flights, hotel rooms, car hire and other
regular holiday items.
The account will be led by managing director and client leader Russell
Stonehouse, who founded Millennium three years ago. The day-to-day work
will be handled by senior consultant Charlotte Bayley. She reports to
Air Miles’ PR manager Joanne Merriweather, who joined the company three
months ago (PR Week, 5 May).
Air Miles will continue to use Jackie Cooper PR for consumer work. While
Millennium will also target consumers, its work will be for specialist
travel areas such as the television programme Holiday and the travel and
tourism pages of newspapers and magazines.
BA had mooted plans to float Air Miles as a separate company, which
Stonehouse claimed would make it the UK’s tenth largest travel company.
Air Miles was involved in six million individual holiday bookings last
- Millennium PR has also received a brief from the Ecuador Ministry of
Tourism to boost tourist numbers.