PUBLIC SECTOR: Pulsar to create new identity for the MEU

The Medicines Evaluation Unit has appointed Pulsar to create a new corporate identity following a three-way competitive pitch. Pulsar account manager Melanie Kirk will head a team of eight at the agency, reporting to MEU chief executive Andrew Williams. The campaign will focus on raising the body’s profile, in particular to pharmaceutical companies. The MEU, based at Wythenshawe Hospital in south Manchester, is part of the North West Lung Centre, and is involved in supporting clinical trials on behalf of pharmaceutical companies.

The Medicines Evaluation Unit has appointed Pulsar to create a new

corporate identity following a three-way competitive pitch. Pulsar

account manager Melanie Kirk will head a team of eight at the agency,

reporting to MEU chief executive Andrew Williams. The campaign will

focus on raising the body’s profile, in particular to pharmaceutical

companies. The MEU, based at Wythenshawe Hospital in south Manchester,

is part of the North West Lung Centre, and is involved in supporting

clinical trials on behalf of pharmaceutical companies.



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