The Medicines Evaluation Unit has appointed Pulsar to create a new
corporate identity following a three-way competitive pitch. Pulsar
account manager Melanie Kirk will head a team of eight at the agency,
reporting to MEU chief executive Andrew Williams. The campaign will
focus on raising the body’s profile, in particular to pharmaceutical
companies. The MEU, based at Wythenshawe Hospital in south Manchester,
is part of the North West Lung Centre, and is involved in supporting
clinical trials on behalf of pharmaceutical companies.