The World Health Organisation has awarded its Art and Tobacco
Cessation account, worth pounds 62,500, to the Janice Muir Partnership
after a five-way pitch. The account, ’If you want to quit ask how’, will
involve a UK-wide programme publicising the WHO’s partnership with 20
European artists who have created work on the theme of giving up
smoking. The artworks will be displayed as posters in GP surgeries and
other primary care outlets. The campaign is aimed at health
professionals as well as the general public. It starts in September.