The MacLaurin Group has been appointed to handle the launch of the
film ’Book of Shadows - Blair Witch 2’. The follow-up to ’The Blair
Witch Project’, last year’s massively successful independently produced
horror film, Blair Witch 2 receives a worldwide release at Halloween.
MacLaurin has been appointed by the film’s UK distributor Momentum
Pictures. The brief is to carry out a high profile, short-term campaign
starting next month and going through until November. The film continues
to explore the Blair Witch myth and whether he or she is real or not.