MacLaurin Group appointed

The MacLaurin Group has been appointed to handle the launch of the film ’Book of Shadows - Blair Witch 2’. The follow-up to ’The Blair Witch Project’, last year’s massively successful independently produced horror film, Blair Witch 2 receives a worldwide release at Halloween. MacLaurin has been appointed by the film’s UK distributor Momentum Pictures. The brief is to carry out a high profile, short-term campaign starting next month and going through until November. The film continues to explore the Blair Witch myth and whether he or she is real or not.

The MacLaurin Group has been appointed to handle the launch of the

film ’Book of Shadows - Blair Witch 2’. The follow-up to ’The Blair

Witch Project’, last year’s massively successful independently produced

horror film, Blair Witch 2 receives a worldwide release at Halloween.

MacLaurin has been appointed by the film’s UK distributor Momentum

Pictures. The brief is to carry out a high profile, short-term campaign

starting next month and going through until November. The film continues

to explore the Blair Witch myth and whether he or she is real or not.



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