Global sailing series the World Match Racing Tour appoints Capitalize for comms brief

ISAF World Match Racing Tour (WMRT), the world's leading professional sailing series, has appointed Capitalize to manage its global PR for the remaining five races of the season.

Swedish leg: World Match Racing Tour
Swedish leg: World Match Racing Tour

The sports marketing and communications specialist will work alongside WMRT's comms director Audrey Lakai to raise the profile of the tour across key global markets, targeting international news, business, lifestyle and broadcast media.

Jim O'Toole, CEO, WMRT said: 'The World Match Racing Tour is well established as the World Championship of head-to-head sailing.

'What we are now focusing on is taking the series on to the next phase by increasing the number of events, enhancing our commercial partnership proposition and increasing our multimedia footprint around the world.'

The event features ten races across the globe in countries including; France Germany, Sweden, Korea and China.

The final race in the series, the Monsoon Cup, takes place in Malaysia during November and December, 2010.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in