Save the Children enlists 'mummy bloggers' to highlight Bangladeshi plight

Save the Children is taking three of the UK's best known 'mummy bloggers' to Bangladesh to highlight the number of child deaths from illnesses including malaria and pneumonia.

Photograph: Charles Jennings, Sreepur Project, Bangladesh
Photograph: Charles Jennings, Sreepur Project, Bangladesh

As part of the campaign, the bloggers will meet other mums to find out what measures the country has taken to stop these deaths.

The bloggers’ trip will kick off a campaign to put pressure on the world leaders gathered at the UN Summit in New York to deliver their promises for mums and children around the world. 

The bloggers are hoping to convey through their networks the fact that almost 9 million children are dying every year before their fifth birthday.

The three bloggers - Josie George, Sian To and Eva Keogan - will be tweeting, creating video and photo galleries and writing about their experiences live and direct from Bangladesh.

Liz Scarff, digital media manager at Save the Children who designed the trip, said: ‘There’s been a ripple created by the incredible army of mummy bloggers creating content on the net. This #blogladesh trip is Save the Children taking note and recognising that we are passionate about saving children’s lives, and mummy bloggers can link with that emotionally just by being who they are.’

Scarff continued: ‘We’ve asked Eva, Sian and Josie to come and find out for themselves that motherhood is universal. One mother’s fears and worries for her child can be heard the world over, whether they’re from Bangladesh or Bangor in Wales. The challenge is for these bloggers to tell the story in their own words - real people giving their voices to poor mothers in Bangladesh who don’t get a chance to get their opinions heard.’

Members of the public are being encouraged to follow,, and to see how their trips unfold. They are also being asked to re-tweet their stories, comment on their blogs or write their own blogs.

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