Football League calls in Threepipe to support iPhone app launch

The Football League has brought in Threepipe to help engage fans online and promote the launch of a new iPhone app.

Threepipe called in: Football League account
Threepipe called in: Football League account

The app will be launched later this month to target fans of the Npower Championship, League 1 and League 2. The free app will provide fans with news, scores and results as well as a premium services showing match highlights.

Threepipe will focus on using social media to engage directly with fans of the 72 league clubs and encourage them to download the app. The campaign will also use traditional PR to drive coverage in national, specialist and local media.

Eddie May, co-founder, Threepipe said: ‘The Football League’s iPhone app really will stand out from the opposition at the start of the season with services no one else is able to offer.’

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