The Communication Group has snapped up a pounds 300,000 account to
launch intelligent electronic virtual assistants in the UK.
The client, Stratumsoft, hired TCG without a pitch on a corporate and
financial brief. Corporate division MD Michael Hayman will lead the
work, reporting to marketing director Jon Humphrey at Stratumsoft.
The brief is to launch EVA, a virtual character which businesses can use
on their web sites to guide visitors around and assist in their spending
choices. EVA asks and can be asked questions and remembers the
EVA- which can assume 60 different forms from cyberbabe to dinosaur -
builds up knowledge of a particular person, and can be programmed to
know every company product.
TCG has also been tasked with handling the financial PR around
Stratumsoft’s proposed float next year. Analysts estimates the company’s
value at up to pounds 200 million.