TCG wins pounds 300k deal for UK virtual assistants launch

The Communication Group has snapped up a pounds 300,000 account to launch intelligent electronic virtual assistants in the UK.

The Communication Group has snapped up a pounds 300,000 account to

launch intelligent electronic virtual assistants in the UK.



The client, Stratumsoft, hired TCG without a pitch on a corporate and

financial brief. Corporate division MD Michael Hayman will lead the

work, reporting to marketing director Jon Humphrey at Stratumsoft.



The brief is to launch EVA, a virtual character which businesses can use

on their web sites to guide visitors around and assist in their spending

choices. EVA asks and can be asked questions and remembers the

answers.



EVA- which can assume 60 different forms from cyberbabe to dinosaur -

builds up knowledge of a particular person, and can be programmed to

know every company product.



TCG has also been tasked with handling the financial PR around

Stratumsoft’s proposed float next year. Analysts estimates the company’s

value at up to pounds 200 million.



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