Earlier this year the corporation announced the establishment of a wholly owned subsidiary responsible for the UK and Irish markets, called Bulova UK. The launch will be supported by approximately £1m in initial capital.
Ogilvy will be promoting Bulova products to trade and consumers with a programme of media and influencer relations.
The agency will focus on the brand’s heritage of design and style, combined with technology.
Ogilvy senior director Ross Cathcart said: ‘Bulova is an incredibly popular and well established brand in the US and we aim to translate that success to the UK and beyond.’
